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Clay

AI-powered data enrichment and outreach automation for go-to-market teams.

AI Automation freemium
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About Clay

AI-powered data enrichment and outreach automation platform for GTM teams. Pull data from 75+ enrichment providers, use AI to research leads, and automate personalized outreach. Waterfall enrichment finds the best data across multiple sources automatically.

Key Features

  • Waterfall enrichment
  • 75+ data providers
  • AI research agent
  • Personalized outreach
  • CRM integrations
  • Claygent AI

Pricing

freemium

Free with 100 credits/mo. Starter $149/mo. Explorer $349/mo. Pro $800/mo.

Pros

  • + Powerful enrichment
  • + AI research capabilities
  • + Multi-provider waterfall
  • + Great for sales teams

Cons

  • Expensive at scale
  • Credits can run out fast
  • Learning curve
  • Complex pricing

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