What is the difference between ActiveCampaign and Klaviyo?

ActiveCampaign focuses on AI predictive sending and is paid, while Klaviyo specializes in AI segmentation and is freemium. Both are AI Marketing tools.

Is ActiveCampaign or Klaviyo better?

It depends on your needs. ActiveCampaign excels at Best-in-class automation, while Klaviyo is known for Best for ecommerce. Compare their features above to decide which fits your workflow.

ActiveCampaign vs Klaviyo

AI Marketing tools comparison · Updated 2026

Choosing between ActiveCampaign and Klaviyo? Both are popular AI Marketing tools. ActiveCampaign starts at From $29/mo and focuses on AI predictive sending. Klaviyo starts at Freemium and specializes in AI segmentation. Here's a detailed side-by-side comparison to help you decide.

At a Glance

	ActiveCampaign	Klaviyo
Category	AI Marketing	AI Marketing
Pricing	paid	freemium
Starting Price	From $29/mo	Freemium
Best For	marketing-automation, email-marketing, crm	email-marketing, ecommerce, sms-marketing
Features	6 listed	6 listed

ActiveCampaign

AI marketing automation and CRM with predictive sending and advanced email tools.

AI Marketing paid

Visit ActiveCampaign → Alternatives

Klaviyo

AI email and SMS marketing platform purpose-built for ecommerce brands.

AI Marketing freemium

Visit Klaviyo → Alternatives

Feature Comparison

ActiveCampaign	Klaviyo
✓ AI predictive sending	✓ AI segmentation
✓ Marketing automation	✓ Predictive analytics
✓ Win probability	✓ Automated flows
✓ CRM	✓ Product recommendations
✓ Email marketing	✓ SMS marketing
✓ Sales automation	✓ Shopify integration

Pricing Comparison

ActiveCampaign

paid

Starting at $29/mo

Lite $29/mo. Plus $49/mo. Professional $149/mo. Enterprise $259/mo.

Klaviyo

freemium

Free up to 250 contacts. Email from $20/mo. Email + SMS from $35/mo.

Pros & Cons

ActiveCampaign

Pros

+ Best-in-class automation
+ Excellent deliverability
+ Powerful workflows
+ Good CRM included

Cons

− Steep learning curve
− Reporting could be better
− Gets expensive with contacts
− No free plan

Klaviyo

Pros

+ Best for ecommerce
+ Excellent Shopify integration
+ Strong AI segmentation
+ Good free plan

Cons

− Expensive at scale
− Ecommerce focused
− SMS pricing adds up
− Complex for beginners

The Verdict

Both ActiveCampaign and Klaviyo are strong AI Marketing tools. ActiveCampaign stands out for Best-in-class automation, making it ideal if that's your priority. Klaviyo excels at Best for ecommerce, which may be more important for your workflow. Price-wise, ActiveCampaign is paid while Klaviyo is freemium, so budget may also factor in.