What is the difference between FullStory and Amplitude?

FullStory focuses on Session replay and is enterprise, while Amplitude specializes in Event tracking and is freemium. Both are AI Data Analysis tools.

Is FullStory or Amplitude better?

It depends on your needs. FullStory excels at Excellent session replay, while Amplitude is known for Powerful behavioral analytics. Compare their features above to decide which fits your workflow.

FullStory vs Amplitude

AI Data Analysis tools comparison · Updated 2026

Choosing between FullStory and Amplitude? Both are popular AI Data Analysis tools. FullStory starts at Paid and focuses on Session replay. Amplitude starts at Freemium and specializes in Event tracking. Here's a detailed side-by-side comparison to help you decide.

At a Glance

	FullStory	Amplitude
Category	AI Data Analysis	AI Data Analysis
Pricing	enterprise	freemium
Starting Price	Paid	Freemium
Best For	data-analysis, user-experience, session-replay	data-analysis, product-analytics, user-behavior
Features	6 listed	6 listed

FullStory

Digital experience platform with session replay, heatmaps, and AI frustration detection.

AI Data Analysis enterprise

Visit FullStory → Alternatives

Amplitude

Product analytics with behavioral tracking, funnels, cohorts, and AI insights.

AI Data Analysis freemium

Visit Amplitude → Alternatives

Feature Comparison

FullStory	Amplitude
✓ Session replay	✓ Event tracking
✓ Heatmaps	✓ Funnel analysis
✓ Frustration signals	✓ Cohort analysis
✓ Product analytics	✓ AI insights
✓ Error tracking	✓ Experimentation
✓ AI insights	✓ Session replay

Pricing Comparison

FullStory

enterprise

Free trial available. Business and Enterprise plans with custom pricing based on sessions.

Amplitude

freemium

Free Starter plan. Plus at $49/mo. Growth and Enterprise with custom pricing.

Pros & Cons

FullStory

Pros

+ Excellent session replay
+ AI frustration detection
+ Rich DX insights
+ Powerful search

Cons

− Expensive
− Session-based pricing
− Privacy considerations

Amplitude

Pros

+ Powerful behavioral analytics
+ Generous free tier
+ AI-powered insights
+ Strong SDKs

Cons

− Expensive at volume
− Learning curve
− Complex event taxonomy needed

The Verdict

Both FullStory and Amplitude are strong AI Data Analysis tools. FullStory stands out for Excellent session replay, making it ideal if that's your priority. Amplitude excels at Powerful behavioral analytics, which may be more important for your workflow. Price-wise, FullStory is enterprise while Amplitude is freemium, so budget may also factor in.