What is the difference between FullStory and Heap?

FullStory focuses on Session replay and is enterprise, while Heap specializes in Auto-capture and is freemium. Both are AI Data Analysis tools.

Is FullStory or Heap better?

It depends on your needs. FullStory excels at Excellent session replay, while Heap is known for No manual tracking needed. Compare their features above to decide which fits your workflow.

FullStory vs Heap

AI Data Analysis tools comparison · Updated 2026

Choosing between FullStory and Heap? Both are popular AI Data Analysis tools. FullStory starts at Paid and focuses on Session replay. Heap starts at Freemium and specializes in Auto-capture. Here's a detailed side-by-side comparison to help you decide.

At a Glance

	FullStory	Heap
Category	AI Data Analysis	AI Data Analysis
Pricing	enterprise	freemium
Starting Price	Paid	Freemium
Best For	data-analysis, user-experience, session-replay	data-analysis, product-analytics, auto-capture
Features	6 listed	6 listed

FullStory

Digital experience platform with session replay, heatmaps, and AI frustration detection.

AI Data Analysis enterprise

Visit FullStory → Alternatives

Heap

Auto-capture analytics tracking every user interaction without manual instrumentation.

AI Data Analysis freemium

Visit Heap → Alternatives

Feature Comparison

FullStory	Heap
✓ Session replay	✓ Auto-capture
✓ Heatmaps	✓ Retroactive analytics
✓ Frustration signals	✓ Session replay
✓ Product analytics	✓ Funnel analysis
✓ Error tracking	✓ Journey mapping
✓ AI insights	✓ Data science integration

Pricing Comparison

FullStory

enterprise

Free trial available. Business and Enterprise plans with custom pricing based on sessions.

Heap

freemium

Free plan available. Growth, Pro, and Premier tiers with custom pricing.

Pros & Cons

FullStory

Pros

+ Excellent session replay
+ AI frustration detection
+ Rich DX insights
+ Powerful search

Cons

− Expensive
− Session-based pricing
− Privacy considerations

Heap

Pros

+ No manual tracking needed
+ Retroactive analysis
+ Complete data capture
+ Easy setup

Cons

− Can capture too much data
− Custom pricing is opaque
− Query performance at scale

The Verdict

Both FullStory and Heap are strong AI Data Analysis tools. FullStory stands out for Excellent session replay, making it ideal if that's your priority. Heap excels at No manual tracking needed, which may be more important for your workflow. Price-wise, FullStory is enterprise while Heap is freemium, so budget may also factor in.