What is the difference between Heap and FullStory?

Heap focuses on Auto-capture and is freemium, while FullStory specializes in Session replay and is enterprise. Both are AI Data Analysis tools.

Is Heap or FullStory better?

It depends on your needs. Heap excels at No manual tracking needed, while FullStory is known for Excellent session replay. Compare their features above to decide which fits your workflow.

Heap vs FullStory

AI Data Analysis tools comparison · Updated 2026

Choosing between Heap and FullStory? Both are popular AI Data Analysis tools. Heap starts at Freemium and focuses on Auto-capture. FullStory starts at Paid and specializes in Session replay. Here's a detailed side-by-side comparison to help you decide.

At a Glance

	Heap	FullStory
Category	AI Data Analysis	AI Data Analysis
Pricing	freemium	enterprise
Starting Price	Freemium	Paid
Best For	data-analysis, product-analytics, auto-capture	data-analysis, user-experience, session-replay
Features	6 listed	6 listed

Heap

Auto-capture analytics tracking every user interaction without manual instrumentation.

AI Data Analysis freemium

Visit Heap → Alternatives

FullStory

Digital experience platform with session replay, heatmaps, and AI frustration detection.

AI Data Analysis enterprise

Visit FullStory → Alternatives

Feature Comparison

Heap	FullStory
✓ Auto-capture	✓ Session replay
✓ Retroactive analytics	✓ Heatmaps
✓ Session replay	✓ Frustration signals
✓ Funnel analysis	✓ Product analytics
✓ Journey mapping	✓ Error tracking
✓ Data science integration	✓ AI insights

Pricing Comparison

Heap

freemium

Free plan available. Growth, Pro, and Premier tiers with custom pricing.

FullStory

enterprise

Free trial available. Business and Enterprise plans with custom pricing based on sessions.

Pros & Cons

Heap

Pros

+ No manual tracking needed
+ Retroactive analysis
+ Complete data capture
+ Easy setup

Cons

− Can capture too much data
− Custom pricing is opaque
− Query performance at scale

FullStory

Pros

+ Excellent session replay
+ AI frustration detection
+ Rich DX insights
+ Powerful search

Cons

− Expensive
− Session-based pricing
− Privacy considerations

The Verdict

Both Heap and FullStory are strong AI Data Analysis tools. Heap stands out for No manual tracking needed, making it ideal if that's your priority. FullStory excels at Excellent session replay, which may be more important for your workflow. Price-wise, Heap is freemium while FullStory is enterprise, so budget may also factor in.