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Clay vs Airplane

AI Automation tools comparison · Updated 2026

Choosing between Clay and Airplane? Both are popular AI Automation tools. Clay starts at Freemium and focuses on Waterfall enrichment. Airplane starts at Freemium and specializes in Task-based automation. Here's a detailed side-by-side comparison to help you decide.

At a Glance

Clay Airplane
Category AI Automation AI Automation
Pricing freemium freemium
Starting Price Freemium Freemium
Best For sales-automation, data-enrichment, outreach developer-tools, internal-tools, automation
Features 6 listed 6 listed

Clay

AI-powered data enrichment and outreach automation for go-to-market teams.

AI Automation freemium
VS

Airplane

Developer platform for turning scripts into internal tools and runbooks.

AI Automation freemium

Feature Comparison

Clay Airplane
Waterfall enrichment Task-based automation
75+ data providers UI from code
AI research agent Runbooks
Personalized outreach Scheduled tasks
CRM integrations Audit logs
Claygent AI Git integration

Pricing Comparison

Clay

freemium

Free with 100 credits/mo. Starter $149/mo. Explorer $349/mo. Pro $800/mo.

Airplane

freemium

Free for up to 5 users. Team $10/mo per user. Enterprise custom pricing.

Pros & Cons

Clay

Pros
  • + Powerful enrichment
  • + AI research capabilities
  • + Multi-provider waterfall
  • + Great for sales teams
Cons
  • Expensive at scale
  • Credits can run out fast
  • Learning curve
  • Complex pricing

Airplane

Pros
  • + Developer-first approach
  • + Great SDK experience
  • + Good free tier
  • + Audit and permissions
Cons
  • Acquired by Airtable
  • Requires coding
  • Limited no-code options
  • Uncertain roadmap

The Verdict

Both Clay and Airplane are strong AI Automation tools. Clay stands out for Powerful enrichment, making it ideal if that's your priority. Airplane excels at Developer-first approach, which may be more important for your workflow.

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