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Clay vs Apify

AI Automation tools comparison · Updated 2026

Choosing between Clay and Apify? Both are popular AI Automation tools. Clay starts at Freemium and focuses on Waterfall enrichment. Apify starts at Freemium and specializes in Actor marketplace. Here's a detailed side-by-side comparison to help you decide.

At a Glance

Clay Apify
Category AI Automation AI Automation
Pricing freemium freemium
Starting Price Freemium Freemium
Best For sales-automation, data-enrichment, outreach web-scraping, automation, data-extraction
Features 6 listed 6 listed

Clay

AI-powered data enrichment and outreach automation for go-to-market teams.

AI Automation freemium
Visit Clay → Alternatives
VS

Apify

Full-stack web scraping and browser automation platform with Actor marketplace.

AI Automation freemium
Visit Apify → Alternatives

Feature Comparison

Clay Apify
✓ Waterfall enrichment ✓ Actor marketplace
✓ 75+ data providers ✓ Headless browsers
✓ AI research agent ✓ Proxy management
✓ Personalized outreach ✓ Cloud infrastructure
✓ CRM integrations ✓ API access
✓ Claygent AI ✓ Scheduled runs

Pricing Comparison

Clay

freemium

Free with 100 credits/mo. Starter $149/mo. Explorer $349/mo. Pro $800/mo.

Apify

freemium

Free with $5/mo platform credits. Starter $49/mo. Scale $499/mo. Enterprise custom.

Pros & Cons

Clay

Pros
  • + Powerful enrichment
  • + AI research capabilities
  • + Multi-provider waterfall
  • + Great for sales teams
Cons
  • − Expensive at scale
  • − Credits can run out fast
  • − Learning curve
  • − Complex pricing

Apify

Pros
  • + Rich Actor marketplace
  • + Scalable infrastructure
  • + Good documentation
  • + Generous free tier
Cons
  • − Learning curve for custom actors
  • − Compute costs add up
  • − Complex pricing
  • − Debugging can be hard

The Verdict

Both Clay and Apify are strong AI Automation tools. Clay stands out for Powerful enrichment, making it ideal if that's your priority. Apify excels at Rich Actor marketplace, which may be more important for your workflow.

Related Topics

sales-automationdata-enrichmentoutreachaigtmweb-scrapingautomationdata-extraction

Also Consider

Other popular AI Automation tools you might want to compare.

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Airplane
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Apache Airflow
Industry-standard open-source workflow orchestration with Python-based DAGs.
free vs Clay vs Apify
Appsmith
Open-source low-code platform for building internal tools and admin panels.
freemium vs Clay vs Apify
Automation Anywhere
Cloud-native intelligent automation combining RPA, AI, and process discovery.
enterprise vs Clay vs Apify
Axiom
No-code browser automation with action recording for scraping and repetitive tasks.
freemium vs Clay vs Apify

More Comparisons & Alternatives

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