Lusha vs Apollo.io
AI Sales tools comparison · Updated 2026
Choosing between Lusha and Apollo.io? Both are popular AI Sales tools. Lusha starts at Freemium and focuses on Contact enrichment. Apollo.io starts at Freemium and specializes in Contact database. Here's a detailed side-by-side comparison to help you decide.
At a Glance
Feature Comparison
| Lusha | Apollo.io |
|---|---|
| ✓ Contact enrichment | ✓ Contact database |
| ✓ Browser extension | ✓ AI lead scoring |
| ✓ Bulk enrichment | ✓ Email sequences |
| ✓ API access | ✓ LinkedIn integration |
| ✓ CRM integration | ✓ Conversation intelligence |
| ✓ GDPR compliance | ✓ CRM sync |
| — | ✓ Intent data |
Pricing Comparison
Lusha
freemiumFree plan with 5 credits/mo. Pro at $49/user/mo. Premium at $79/user/mo.
Apollo.io
freemiumFree with 600 email credits/yr. Basic $49/user/mo. Professional $79/user/mo.
Pros & Cons
Lusha
Pros
- Easy to use
- Good data accuracy
- GDPR compliant
- Generous free tier
Cons
- Limited free credits
- Phone data varies by region
- Pricey at scale
Apollo.io
Pros
- Massive contact database
- AI prospecting
- Affordable
- All-in-one platform
Cons
- Data accuracy varies
- Can be overwhelming
- Email deliverability issues
The Verdict
Both Lusha and Apollo.io are strong AI Sales tools. Lusha stands out for Easy to use, making it ideal if that's your priority. Apollo.io excels at Massive contact database, which may be more important for your workflow.
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