What is the difference between Close CRM and ActiveCampaign?

Close CRM focuses on Built-in calling and is paid, while ActiveCampaign specializes in AI predictive sending and is paid. Both are AI tools.

Is Close CRM or ActiveCampaign better?

It depends on your needs. Close CRM excels at All-in-one communication, while ActiveCampaign is known for Best-in-class automation. Compare their features above to decide which fits your workflow.

Close CRM vs ActiveCampaign

AI tools comparison · Updated 2026

Choosing between Close CRM and ActiveCampaign? Both are popular AI tools. Close CRM starts at From $49/mo and focuses on Built-in calling. ActiveCampaign starts at From $29/mo and specializes in AI predictive sending. Here's a detailed side-by-side comparison to help you decide.

At a Glance

	Close CRM	ActiveCampaign
Category	AI Sales	AI Marketing
Pricing	paid	paid
Starting Price	From $49/mo	From $29/mo
Best For	crm, inside-sales, calling	marketing-automation, email-marketing, crm
Features	6 listed	6 listed

Close CRM

Inside sales CRM with built-in calling, SMS, email, and AI workflows.

AI Sales paid

Visit Close CRM → Alternatives

ActiveCampaign

AI marketing automation and CRM with predictive sending and advanced email tools.

AI Marketing paid

Visit ActiveCampaign → Alternatives

Feature Comparison

Close CRM	ActiveCampaign
✓ Built-in calling	✓ AI predictive sending
✓ SMS messaging	✓ Marketing automation
✓ Email sequences	✓ Win probability
✓ Pipeline automation	✓ CRM
✓ Power dialer	✓ Email marketing
✓ Smart views	✓ Sales automation

Pricing Comparison

Close CRM

paid

Starting at $49/mo

Startup at $49/user/mo. Professional at $99/user/mo. Enterprise at $139/user/mo.

ActiveCampaign

paid

Starting at $29/mo

Lite $29/mo. Plus $49/mo. Professional $149/mo. Enterprise $259/mo.

Pros & Cons

Close CRM

Pros

+ All-in-one communication
+ Fast setup
+ Great for startups
+ Powerful search

Cons

− Limited marketing features
− No free plan
− Fewer integrations than competitors

ActiveCampaign

Pros

+ Best-in-class automation
+ Excellent deliverability
+ Powerful workflows
+ Good CRM included

Cons

− Steep learning curve
− Reporting could be better
− Gets expensive with contacts
− No free plan

The Verdict

Both Close CRM and ActiveCampaign are strong AI tools. Close CRM stands out for All-in-one communication, making it ideal if that's your priority. ActiveCampaign excels at Best-in-class automation, which may be more important for your workflow.