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Scratchpad vs Clari

AI Sales tools comparison · Updated 2026

Choosing between Scratchpad and Clari? Both are popular AI Sales tools. Scratchpad starts at Freemium and focuses on Salesforce overlay. Clari starts at Paid and specializes in Revenue forecasting. Here's a detailed side-by-side comparison to help you decide.

At a Glance

Scratchpad Clari
Category AI Sales AI Sales
Pricing freemium enterprise
Starting Price Freemium Paid
Best For salesforce-productivity, pipeline-management, crm-updates revenue-intelligence, forecasting, pipeline-management
Features 6 listed 6 listed

Scratchpad

AI workspace for sales reps simplifying Salesforce updates and pipeline management.

AI Sales freemium
VS

Clari

AI revenue platform for pipeline visibility, forecasting, and deal inspection.

AI Sales enterprise

Feature Comparison

Scratchpad Clari
Salesforce overlay Revenue forecasting
AI note-taking Pipeline inspection
Pipeline management Deal health scoring
Deal inspection Activity capture
Zero-board views Mutual action plans
Workflow tiles Analytics

Pricing Comparison

Scratchpad

freemium

Free plan for individuals. Standard at $29/user/mo. Business at $49/user/mo. Enterprise custom.

Clari

enterprise

Custom enterprise pricing. Contact sales for a quote.

Pros & Cons

Scratchpad

Pros
  • + Extremely fast
  • + Reduces CRM friction
  • + Great UX
  • + Free plan available
Cons
  • Salesforce only
  • Limited outside Salesforce
  • Feature gaps vs full CRM

Clari

Pros
  • + Accurate forecasting
  • + Great pipeline visibility
  • + Easy to use
  • + Strong AI insights
Cons
  • Enterprise pricing only
  • Requires CRM data
  • Setup takes time

The Verdict

Both Scratchpad and Clari are strong AI Sales tools. Scratchpad stands out for Extremely fast, making it ideal if that's your priority. Clari excels at Accurate forecasting, which may be more important for your workflow. Price-wise, Scratchpad is freemium while Clari is enterprise, so budget may also factor in.

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