What is the difference between Scratchpad and ZoomInfo?

Scratchpad focuses on Salesforce overlay and is freemium, while ZoomInfo specializes in Contact database and is enterprise. Both are AI Sales tools.

Is Scratchpad or ZoomInfo better?

It depends on your needs. Scratchpad excels at Extremely fast, while ZoomInfo is known for Massive database. Compare their features above to decide which fits your workflow.

Scratchpad vs ZoomInfo

AI Sales tools comparison · Updated 2026

Choosing between Scratchpad and ZoomInfo? Both are popular AI Sales tools. Scratchpad starts at Freemium and focuses on Salesforce overlay. ZoomInfo starts at From $1250/mo and specializes in Contact database. Here's a detailed side-by-side comparison to help you decide.

At a Glance

	Scratchpad	ZoomInfo
Category	AI Sales	AI Sales
Pricing	freemium	enterprise
Starting Price	Freemium	From $1250/mo
Best For	salesforce-productivity, pipeline-management, crm-updates	b2b-data, intent-data, lead-generation
Features	6 listed	6 listed

Scratchpad

AI workspace for sales reps simplifying Salesforce updates and pipeline management.

AI Sales freemium

Visit Scratchpad → Alternatives

ZoomInfo

B2B data intelligence platform with AI-powered contact and intent data.

AI Sales enterprise

Visit ZoomInfo → Alternatives

Feature Comparison

Scratchpad	ZoomInfo
✓ Salesforce overlay	✓ Contact database
✓ AI note-taking	✓ Intent data
✓ Pipeline management	✓ Company insights
✓ Deal inspection	✓ Workflow automation
✓ Zero-board views	✓ Enrichment API
✓ Workflow tiles	✓ Org charts

Pricing Comparison

Scratchpad

freemium

Free plan for individuals. Standard at $29/user/mo. Business at $49/user/mo. Enterprise custom.

ZoomInfo

enterprise

Starting at $1250/mo

Custom pricing. Professional plans start around $14,995/year.

Pros & Cons

Scratchpad

Pros

+ Extremely fast
+ Reduces CRM friction
+ Great UX
+ Free plan available

Cons

− Salesforce only
− Limited outside Salesforce
− Feature gaps vs full CRM

ZoomInfo

Pros

+ Massive database
+ Accurate data
+ Intent signals
+ Strong integrations

Cons

− Very expensive
− Annual contracts required
− Data can be outdated

The Verdict

Both Scratchpad and ZoomInfo are strong AI Sales tools. Scratchpad stands out for Extremely fast, making it ideal if that's your priority. ZoomInfo excels at Massive database, which may be more important for your workflow. Price-wise, Scratchpad is freemium while ZoomInfo is enterprise, so budget may also factor in.